If you walk into Falcons Fury Harley-Davidson dealership, you might expect chrome, horsepower, and the rumble of a few engines. But, if you’re lucky enough to meet Marq “Lokey” Jefferson, you’ll also find something much rarer: a man who doesn’t just sell motorcycles—one who’s changing lives, one ride at a time.
With over 3,300 motorcycles sold, Lokey has carved out a name not just in sales, but in service. Over the last decade, he’s built a legacy rooted in trust, consistency, and an unwavering commitment to customer care. While his sales numbers are impressive, they’re just one part of his story.
At first glance, it might look like he’s just selling bikes. His social media shows gleaming Harleys rolling off the lot and smiling customers posing next to their dream machines. But behind each sale is a story—sometimes six months, sometimes a year in the making. For nearly a decade, he’s been planting seeds, building trust, and guiding riders to not just any motorcycle, but the right motorcycle. Now, he’s shifting gears into something even bigger.
Call it hustle! Call it purpose! But this isn’t just a job, it’s a calling- and it’s only the beginning.
Ten Years, Over 3,300 Bikes Sold
In February 2015, he walked into the dealership for the first time as a new hire—and left that same day having sold his first bike. A decade later, he’s shattered expectations, defied early doubts, and built a thriving base of loyal customers and referrals. His success- it’s not about flashy tactics or fast talk. It’s about giving people an experience they’ll never forget.
“You give someone a great buying experience, and they’ll buy from you over and over again,” he says. “People might not remember your name, but they’ll remember how you treated them.”
And clearly, Lokey treats them well. So well, in fact, that many come back for their second, third—even fifth Harley. Referrals pour in. Repeat customers become friends. And somewhere along the line, the typical walk-in showroom grind gave way to something few salespeople ever get to experience-working by appointment only.
It’s not about exclusivity, it’s about respect. Respect for his time, and more importantly, respect for the customer’s time and journey.
“I used to sit 12-hour shifts, planting seeds, waiting,” he says. “Now, when someone’s ready, they call me. We set the appointment. I meet them at the dealership, and I give them my full attention. No distractions. Just them, their questions, and their dream bike.”
This approach allows Lokey to deliver a more personal, focused experience—one where the rider’s needs come first, and not just monthly numbers.
“It’s been a real blessing,” he says. “Now I can focus on every customer personally—and still have time to build other parts of my vision.”
The Brolo Movement: Brothers on Cholos
That vision? It’s called Brolo, short for “Brothers on Cholos.” Inspired by the Cholo bike customization culture born on the West Coast. The Brolo Movement is bringing old-school flavor to the East. It’s more than a style—it’s an attitude, a statement, and a tribute to culture, craftsmanship, and community.
“It started with a love for the old-school aesthetic—whitewalls, spoke wheels, fishtails,” he explains. “But now it’s a movement. People are reaching out, selling their touring bikes, saying, ‘Put me on that old-school vibe. I want to ride Brolo.’”
Together with fellow club brothers—Bankhead, K’Law, Young Cuz and Pancho—he’s building the Brolo brand from the ground up: customized bikes, exclusive apparel, and soon, a full-service custom build shop-with a newly launched website at www.brolomotorapparel.com.
“We’re creating something people want to be a part of,” he says. “It’s a culture shift—and we’re just getting started.”
The Service Philosophy That Built a Career
What sets him apart is a radical idea in today’s sales world: care over commission.
Even with all this momentum, his core philosophy hasn’t changed. He’s never chased quotas. He’s never pushed a customer into a sale. For him, success means putting someone on a bike that fits their life—not just moving metal.
“I don’t care if I sell one bike this month or 30,” he says. “If it’s the right one, I’ve done my job.”
That approach, rooted in integrity, has turned into serious numbers. In June of last year, he hit his 3,000th customer and celebrated the milestone by gifting the rider Harley swag and $500 from his own pocket. Today, he’s well past 3,300—and counting.
The Beat Don’t Stop: From Bikes to Basslines
If bikes are one beat of his story, music is the other. Before the sales floor, he was deep in Atlanta’s music scene—laying basslines for TLC’s “Waterfalls,” writing music for OutKast, Usher, Ciara, and Lil Jon, and racking up over 400 tracks in his catalog. His remix of Jagged Edge’s “Let’s Get Married” featuring Run DMC-was a hit; and yes, he’s still at it, still producing, still writing, still chasing the rhythm.
“Music has always been part of me,” he says. “It’s the same energy I bring into everything else—creative, passionate, real.”
On February 15, 2025, Marq “Lokey” Jefferson celebrated ten incredible years with Harley-Davidson at Falcons Fury—a decade defined by unmatched customer service, genuine connection, and relentless drive. From that very first sale on day one to building a community that spans beyond the showroom, Lokey has remained focused on putting people first. As he steps into this next chapter with the Brolo Movement gaining momentum and his reputation as a culture-setter solidified, one thing is clear: Lokey isn’t just selling bikes—he’s building a legacy, mile after mile, rider by rider.
